LaLiga has struck a strategic license agreement with StadioPlus and Vegas City Limited for a cooperative project in the Decentraland metaverse, one of the largest Web3 projects currently in existence. The agreement aims to expand LaLiga's reach among Gen Z audiences and will result in the creation of a series of LaLiga-themed property parcels in the Vegas City neighborhood of Decentraland. Vegas City, as the owner of the largest sports, casino, and entertainment zones in Decentraland, will be directly involved in LaLiga's expansion into the metaverse.
StadioPlus is a Spanish startup that provides technology and direction to connect the sports industry to Web3. Vegas City Limited, meanwhile, creates metaverse experiences. According to the licensing agreement between LaLiga and StadioPlus, LaLiga has already been given its intellectual and industrial Property Rights.
Jon Fatelevich, CEO and co-founder of StadioPlus, stated, "...we are thrilled to have reached this agreement with LaLiga, with whom we have been collaborating for many months on the development and integration of the competition in Decentraland, and we are confident that we will provide a fantastic experience for football fans and Web3 enthusiasts."
LaLiga's Head of Franchises and Licensing, Stephen Ibbotson, stated, "LaLiga must continue to innovate in order to provide our fans with the best of the competition both on and off the field. This license arrangement will enable us to access a new and substantial audience, such as Decentraland's."
Several further Spanish teams have also presented various metaverse initiatives. In March, FC Barcelona, one of the league's largest teams, debuted Barca Studios, an entertainment-based division that will centralize the development of its metaverse activities. In August, Socios, a fan token firm that had worked with the club prior to introducing its fan token, invested $100 million (about Rs. 800 crore) in Barca Studios.
Also, FC Real Madrid, another LaLiga team, submitted a series of trademark applications to safeguard their intellectual property for metaverse-related operations.
